Search Engine Optimization - 20 Years in the Making

You've probably heard the term SEO floating around for quite some time. That's because Search Engine Optimization (SEO) has been a web design buzz word since 1997. Everyone wants to rule the search engine results page (SERP), and it has been an uphill battle since day one. We can help you fight that battle.

What is SEO?

Search Engine Optimization is strategic content/web development aimed at improving organic, or free search results in search engines - primarily Google. There are MANY, facets to SEO, and how search engine results are displayed and ranked and Google is continuously making changes to their algorithms (which are only known to them). Lucky for you, SEO isn't a mystery to us! We would love to optimize your site and improve your organic search rankings.

Where Do We Come In?

With our finger on the pulse of the ever-changing trends in SEO practices, we provide SEO development for new and existing websites. Most CMS platforms such as our preferred solution, have SEO tools built right in, we can help to find the one that fits your platform best. We then optimize key web elements that factor in to your site's ranking performance. We can also equip you to continue the good fight by providing training for good SEO practice when developing new content and maintaining existing content. Here are a few things we will do during a typical SEO project:

How We Can Help

Improve your content
Content is king. It is the most important part of your website, no matter what industry or field you are in. Good content can make your site flourish, while poor content can bury you in the search results. The first step to good SEO is writing good content. We will help you accomplish this – whether by providing copywriting services or making recommendations for the content you're working on.

Emphasize important keywords
If you are familiar with SEO, you probably know that strategic keyword placement is essential. Keywords and phrases should be sprinkled throughout your content. We will also add them to other elements such as meta tags and link titles, based on the most current standards set by Google. Poor keyword implementation is one of the biggest downfalls of most websites that struggle with search engine ranking. We can help to avoid that pitfall.

Optimize your site
Many people discount the value of website performance as an SEO factor. Realistically, website performance is heavily based on excellent SEO. Google's aim is to provide its users with the best and most relevant sites on any given search. Sites that are bloated, slow-loading and not mobile friendly do not qualify. We will run through a comprehensive performance optimization and testing checklist. This will improve all areas of your site's performance and ensure your users are having an awesome experience when visiting - which makes Google very happy.


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